Expert in Strategic Communication, corporate intangibles and Reputation.
With more than 30 years of experience, she helped generate income by building the reputation of brands of both people, companies and their products.
I have training in Marketing, Social Communication, Corporate Communication, Business Development and finance.
In 1997 I founded one of the first Communication and Marketing agencies in Bolivia, www.multicomehbp.com, changing its operations center to Florida, United States of North America, in 2023.
For 8 years (2013-2020) and in parallel; Through the Multicom Research unit, the field work is assumed for the realization of MERCO, the Business Monitor of Corporate Reputation of Spain, also resulting in the representation and commercialization of the reports; experience that strengthens the knowledge and approach to Reputation in all areas of the company and society.
From 2016 to 2021 I have collaborated with Professor Philip Kotler, opening the market in Latin America for his Kotler Impact LATAM project; We managed to develop 400 courses at different universities and two in-person conferences at the World Marketing Summit. I am currently a speaker at the E-World Marketing Summit.
In 2019, I adapted senior management programs to build a “Personal Brand”, with a deep focus on personal development, thus giving rise to “Evolution”, a personal brand program with a business focus.
Currently my time is divided into directing MulticomHBP and developing the “Evolution” program.
If you want to communicate with me please write to me