Brand & Reputation

I help you make money using your name

What I do?

I help people make money using their name by transforming it into a brand from a business approach.
I guide you in recognizing your identity, strengthening and structuring your life purposes.
I teach you how to structure a life plan and approach it from business logic with a strong economic, financial and commercial focus.
I help you transform your experience and talents into products and services from which you can generate income.
I support and guide you in the design of your logo, your corporate visual identity and the management of your social networks and digital persona.
I accompany you in the expansion, dissemination and promotion of your brand.

How? Following the 5 steps of the Evolution method

“Evolution” is the adaptation of the business development approach to personal development in 5 steps; It is more than just a personal motivation, marketing or social media program, it is a logical program focused on tangible results in the short term.

1

Being a good person

2

Designing a life plan

3

Structuring a financial economic plan

4

Building your visual identity line
Logo-Brand

5

Executing a Communication, Marketing and Reputation strategy

1.- What is it to be a good person?

Only those who know themselves have the ability to have the power of self-control over the beliefs that hinder them. If you don’t know who you are and what your purpose is, you become your worst enemy. Large business projects base all their management on a philosophical framework of identity. Companies know who they are, what they are, what they are for, where they are going, and what they are going for. To achieve this, they carry out market studies, perception diagnoses and a deep analysis of all their human talent. In the first phase of “Evolution”, we carry out a diagnosis of perceptions of your closest environment, we map your deepest thoughts and we carry out a communication diagnosis of your digital person. The result of this first phase is a situational starting point for everything that YOUR person “means” to help you make decisions regarding your future.

2.- What is a life plan?

If you don’t have a north, you will believe that any direction works for you, however that is not the case; Every choice you make must be focused on your life purpose. When your gifts, talents and choices are at the service of the purpose, everything will be ordered and the results will begin to arrive. The meaning of a plan is the order towards the objective and the strategies that are ultimately your decisions. Companies design their feasibility analysis to be able to structure their strategic plans, both corporate and commercial, it is exactly the same for people. Income generation needs order.

3.- What is a financial economic plan?

A person’s trust and reputation is directly proportional to their financial health. Therefore, within the program, the cost structure of your products and services is discussed in detail in order to determine your profits and profitability, as well as your market and line of business.
The challenge is that your products and services supported by your personal brand leave you profit margins that allow you to take that quantum leap of stability.

4.- Building your line of “visual identity” Logo-Brand

The visual identity line is the union of graphic elements seeking to represent your identity and purpose. One of those elements is the logo, which is not the same as the brand.
It is the graphic expression of identity. It is part of the entire process of building your personal brand. This graphic expression is composed of colors, shapes, letters, names, icons. It is the art of constructing what you are through the meaning of forms. This visual communication is the art of expressing.

5.- Executing a Communication, Marketing and Reputation strategy

Communication is a process, marketing is a system, intangibles are values generated by perceptions through experience. I make these technical points so that we can speak the same language and understand that a personal brand is not a job, a logo or an option, it is a destiny that must be assumed with total awareness and responsibility, that needs time and strategy.
Who does not communicate does not exist, and who does not promote does not grow, these are the basic principles of communication and marketing, so once the identity and purpose is structured, planned, enhanced and expressed visually, it must be systematized through the processes of communication in the marketing system, further enhanced by the 17 intangible values that will help develop your brand like large corporations.

What do you get for service?

1.- A vision of the future based on your identity. (Diagnosis).

2.- A method of how to organize your ideas and make them produce. (The plan)

3.- The financial economic logic for your products and services (The financial economic plan)

4.- A logo (Future brand)

5.- A website, and the unification of your social networks as means of personal communication.

6.- Communication and promotion campaigns for your products and services

7.- Training on how to continue communicating, marketing and growing

8.- Also direct access to courses, conferences and talks that I will give over time.

What is the approach to integrating marketing and communication?

While the marketing system moves the market, communication processes generate meaning.

In a liquid and interconnected world, it is not enough to be, it is essential to mean.

What is the approach from Reputation?

Reputation is the structure of credibility built over time, in the reputational approach, the company is projected into the future from its logic of conduct.

MENTORING

For more than 25 years, I have advised business leaders in the management of their communications.
I have created a methodology based on strategic communication, which brings together experience, knowledge, and practice so that people in leadership positions can use communication as their most powerful weapon.
I guide and accompany you to use the methods and techniques of communication for transformation.
More info

I have condensed 37 years of experience into a mentoring program, aimed at people that are managing communications in companies, to transform them into strategic leaders. It is a 4-month mentoring program, supported by theoretical arguments and real practices. It is a unique and exclusive format that guarantees learning and results, since it follows the strategic approach of Corporate Communication, enhancing its intangibles and strengthening its reputation.
From the first day, you will be able to apply what you have learned.
More info

In all my business consultancies, I have had to start with the mind of its leaders, executives, and the people that make up the company.
Thus was born “Evolution”, a program based on “Top Management”, supported by the methods and techniques of communication, marketing, and human development.
It is a logical program that helps people in their personal and professional evolution, impacting their economy.
Más información

General Presentation of our Courses

The pandemic has reminded us that the family is our first business and that our spouse and children are our first customers. I am teaching the models, methods, and techniques of communication and marketing, with the Reputation approach to families and individuals, to be used for the benefit of a better development of our society.

You can access this information through courses, workshops, or training programs, as well as personalized consultations and advising.

Because… “People come before companies”.

Internal Dialogues (Intrapersonal Communication)

Introduction

Informative Capsule

Training program

Biography

Expert in Strategic Communication, corporate intangibles and Reputation.
With more than 30 years of experience, she helped generate income by building the reputation of brands of both people, companies and their products.

I have training in Marketing, Social Communication, Corporate Communication, Business Development and finance.

In 1997 I founded one of the first Communication and Marketing agencies in Bolivia, www.multicomehbp.com, changing its operations center to Florida, United States of North America, in 2023.

For 8 years (2013-2020) and in parallel; Through the Multicom Research unit, the field work is assumed for the realization of MERCO, the Business Monitor of Corporate Reputation of Spain, also resulting in the representation and commercialization of the reports; experience that strengthens the knowledge and approach to Reputation in all areas of the company and society.

From 2016 to 2021 I have collaborated with Professor Philip Kotler, opening the market in Latin America for his Kotler Impact LATAM project; We managed to develop 400 courses at different universities and two in-person conferences at the World Marketing Summit. I am currently a speaker at the E-World Marketing Summit.

In 2019, I adapted senior management programs to build a “Personal Brand”, with a deep focus on personal development, thus giving rise to “Evolution”, a personal brand program with a business focus.

Currently my time is divided into directing MulticomHBP and developing the “Evolution” program.
If you want to communicate with me please write to me

elena@elenahurtado.org

CONTACT US

+1 954 390 1810

elena@elenahurtado.org

540 NW 165th ST Rd. #307,
Miami FL 33169
United States