Save up to 30%
of your Marketing and Communication budget
Mentorship in Strategic Communication
with a focus on Reputation and Intangibles.
elena@elenahurtado.org
+17542324139
Strategic Communication Mentoring for Entrepreneurs
Targeted to business owners, directors, managers, middle managers, and of course, those who are managing communication.
"Strategic communication investigates, analyzes, interprets, translates, presents, and amplifies the company. The efficiency of communication depends on the clarity and maturity of the company."
program
• Corporate Governance and its expectations and perceptions in relation to the company
• Employee expectations and relationships
• Communication systems and flows
• Communication tools
• Digital person
• Credibility system
• Integrated budget management analysis
• Construction, interpretation, and expression of identity
• Construction, interpretation, and expression of principles and values
• Communication objectives
• Map of audiences
• Messages by audience
• Institutional, commercial, and digital person
• Internal Communication focus
• Communication focus on marketing, advertising, and promotion actions
• Information and press management
• Public Relations management
• Public Affairs management
• Crisis management protocol
• Leadership and Spokesperson management
• Corporate Social Responsibility and Sustainability focus
• Interpretation, expression, and verbalization of the business project, principles, values, and purpose
• Leadership management through communication
• Spokesperson management and media training
• Information and press management
• Public relations management
• Public affairs management
• Crisis management protocol
• Reputation and intangible management